The Coheed & Cambria Announcement Process
First they let you know something will be announced soon.
And you’re like:
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Then they give you obscure sayings or images that make you ponder:

We take that as a challenge to figure it out:
Then they start a countdown to give you more time to ponder:

Then we all wait by our computer for the clock to wind down:

We count down to the last second….5, 4, 3, 2, 1…

And then….
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The internet breaks down:

After about an hour of hitting refresh, we get in and find another countdown:
Then Claudio is like:

And we’re like…
But in the end we’re all like:
The End.